Hello AT&T Team

I’m Ben Gifford, and I’m the perfect fit for your expert product designer role.

I spent the last 4 years at T-Mobile, achieving strong business and customer results by bringing my startup, high-agency approach to a larger, legacy organization: challenging norms and reorienting product strategy to align with research-driven customer needs, and secure wins for the customer, business, and technology.

I increased daily orders by 173% with my customer-first redesign of the plan shopping experience, reduced calls to care by 38% with my redesigned purchase confirmation, and increased uptake of premium plans by 5% by giving customers more power.

I’ve worked for startups and large orgs across a wide range of industries, and I operate like a mini CEO, going to where the biggest constraints are, and fixing them; going to where people need the most help, and helping them.

Below, you’ll find two projects that showcase my relevance to this role: high ownership, moving and iterating quickly, and focus on impact rather than finesse.

I appreciate your consideration for this role, and I hope to hear from you soon.