Hi, I’m Ben Gifford,
a User Experience Designer from Seattle.

I work with Product Teams and Small Businesses to build excellent digital experiences customers love.

Featured Work

Confetti

Solving the small business sales problem

Confetti wanted to be the headquarters for business owners who wanted to sell their business. I set out to create a novel experience unlike anything the M&A space had seen before: a new type of marketplace for a new type of customer.

T-Mobile

The new plan shopping experience

T-Mobile is the world’s largest telecom. They wanted to offer more plans, but their e-commerce platform was built for only three. So I set out to figure out the technology and psychology of selling 100+ plans.

oden technologies

Building an industrial automation platform

Oden’s hardware integrated with manufacturing lines and provided realtime process data to customers. But there was a problem: customers weren’t doing anything with the data after it was collected, leading to stalled factory pilots.

Thoughts, Ideas, Projects, Explorations