I’m Ben Gifford, a product and UX lead specializing in growth design, purchase funnel optimization, and user-centered experiences.
I’ve been working for years on complex product challenges across a range of products and industries, and I’m deeply committed to design that addresses real customer needs.
I love solving problems for people and moving the needle.
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T-Mobile e-CommerceLed effort to improve T-Mobile’s plan shopping experience. Partnered across teams to redefine success criteria and integrate marketing and product effort, resulting in an increase in orders (+ over 30%) and cart value (+5%)
