I’m Ben Gifford.

I turn complex product problems into clear, shippable experiences.

15 years of defining product direction at the ambiguous end — new markets, messy multi-sided platforms, and e-commerce at scale. I work best when the space is unclear and the stakes are high: synthesizing research, mapping opportunity, and shipping experiences that move the numbers. At T-Mobile, that meant a 174% increase in daily orders. At Oden, 30% gains in factory productivity.