About me, Ben Gifford.

I’m an experienced product designer with a strong history in the digital industry, working with companies like T-Mobile, Amazon, Microsoft, and Classmates.com, serving millions of customers and adding hundreds-of-millions to the balance sheets.

I’m known for my innovative, strategic, and collaborative design practice, and I’m particularly good at helping teams navigate ambiguous, complex spaces to find traction.

About me

I’ve been designing for over 15 years, finding my way to digital experience design early in my career—back when Microsoft collateral made up 75% of every Seattle agency’s book, and the web was the wild west. There, I got my first taste of shaping digital experiences, right on the shoulder between the pre- and post-iPhone world.

I studied industrial design. My grandfather was a civil engineer who built his own tools, and it’s from this cloth that I’m cut: an antenna always up for optimization, build a tool, test it, tweak it, integrate it, and see the world bettered.

What I do when I’m not designing

Outside my design practice, you’ll find me in a rowing shell seeking the perfect stroke, tinkering around in a garage fixing and building things, baking biscotti, and spending time with my young family.

I’m a sworn wayfarer. That means I spend a lot of time on foot, in the world. This is where life is, where I get my best ideas, and have my richest collaborations. If you’re not already, I’ll convert you.

Black and white portrait of a smiling man with wavy hair and facial hair, wearing a dark sweater, standing against a plain background.
Ben, ambling along an ancient wall, thinking about design

Ben in search of excellent espresso, circa 2018

Notable Domain Experience

eCommerce

Healthcare

Industrial Automation

Telecom

Native Apps

IoT / Connected
Devices

Subscription Businesses

Social Media

What it’s like to work with me

That’s why I hire you for—for the way you think, and for the way you help me think about the customer’s context, not just how it works and looks.
— CTO, Fran's Chocolates
You’re able to jam on ideas, while staying strategic and also true to the impact on customers and numbers. IMHO, you run circles around some of the folks on the team.
— Senior Product Manager partner at T-Mobile