Ben Gifford.
Senior Experience Designer.
Vision, Leadership, Grit.
So what?
You’re a team of smart, ambitious people who are driven to solve your customer’s important problems. But who are they, actually? And what actually moves the needle for them? And how do we make the tradeoffs to deliver that?
I help you better understand your customers and their goals, clarify opportunities that produce the most advantage, and build product that allows you to secure the advantage.
You’re tired of designers who think that design is the center of the world (it isn’t), and that it can solve all things (it can’t).
I hit the ground running, and deliver value nearly immediately through my proactive, hands-on, business-focused approach.
You get an experienced, energetic, strategic designer who can unite your team and play ball with your strongest partners to deliver the goods.
Let’s work together.
Clients include
Amazon, Microsoft, AT&T, Array Health (acquired by GetInsured), classmates.com, T-Mobile
Highlight reel
35% Increase to key social engagement at Classmates.com
5% Increase to cart AND uptake of preferred plans size at T-Mobile
70% Reduction in support cost at Array Health
à la carte services
You need excellent design, but not 40 hours a week, every week. I offer tactical, outcome-driven UX services for teams who need tactical input to move them forward.
Quickly assess the user experience of a key journey and uncover where your product excels—or where it needs improvement. Our UX Health Check delivers targeted, expert analysis and actionable insights to optimize your product’s UX, all without committing to a lengthy engagement.
Clarity, trust, conversion. I analyze your landing page and give you prioritized, actionable feedback—plus side-by-side examples and a scorecard. Designed to help you convert more visitors without a full redesign.
See how your UX stacks up—and discover where your product can truly stand out. Our competitor benchmarking service delivers a deep dive into your product’s user experience, comparing it against 2–3 top competitors to pinpoint strengths, weaknesses, and untapped opportunities for differentiation.
You’ve scrolled this far. Let’s talk to each other.
A quick, easy 15 minute chat. Speed dating. Tell me who you are and the biggest problem you need to solve, I’ll tell you how I’d solve it.