<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
  <url>
    <loc>https://www.bengifford.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-10</lastmod>
  </url>
  <url>
    <loc>https://www.bengifford.com/work/creating-t-mobiles-new-cell-phone-plan-shopping-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/2ba8f020-158b-47e2-9e17-1d05be4c11e9/PlanSelection</image:loc>
      <image:title>Work - Creating T-Mobile’s new Cell Phone Plan Shopping Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/3ba3af09-46fd-4913-9f43-d6073838befc/tmo-Matrix-sq%402x.png</image:loc>
      <image:title>Work - Creating T-Mobile’s new Cell Phone Plan Shopping Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/b27a89de-dd5b-4c1d-9ad1-de857713b607/tmo-Benchmarking-v3%402x.png</image:loc>
      <image:title>Work - Creating T-Mobile’s new Cell Phone Plan Shopping Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/be176f74-7681-4d40-b5d5-4e6b96620846/tmo-ui-detail-card%402x.png</image:loc>
      <image:title>Work - Creating T-Mobile’s new Cell Phone Plan Shopping Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/1e22bc91-53bc-4eb5-ab3d-3aba43e94589/tmo-ui-detail-line_discount%402x.png</image:loc>
      <image:title>Work - Creating T-Mobile’s new Cell Phone Plan Shopping Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/79e6fd03-2a9c-4914-9976-d296451353e4/tmo-Results-v2%402x.png</image:loc>
      <image:title>Work - Creating T-Mobile’s new Cell Phone Plan Shopping Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/f3631f4d-f5ae-48c8-a596-0d890497489f/tmo-UI-2%402x.png</image:loc>
      <image:title>Work - Creating T-Mobile’s new Cell Phone Plan Shopping Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/17f3c445-ec52-4c20-92f9-0d7afd97b4df/tmo-UI-1%402x.png</image:loc>
      <image:title>Work - Creating T-Mobile’s new Cell Phone Plan Shopping Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bengifford.com/work/oden-industrial-iot-ai-ml</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/1415430c-8b68-4f3a-85dc-45687d79723f/Email-Operator%402x.png</image:loc>
      <image:title>Work - Building a platform to enable manufacturers to make more with less at Oden Technologies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/19e2577b-06e3-4fde-991a-e59d5ea62988/oden-process-fieldwork-4up.png</image:loc>
      <image:title>Work - Building a platform to enable manufacturers to make more with less at Oden Technologies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/34c5e57a-7af9-4c3f-b470-be81937c325c/oden-process-mapping.png</image:loc>
      <image:title>Work - Building a platform to enable manufacturers to make more with less at Oden Technologies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/bef4a3cf-50ea-4562-a3a7-86230a263fb8/oden-roles.png</image:loc>
      <image:title>Work - Building a platform to enable manufacturers to make more with less at Oden Technologies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/01dfa65c-07ef-45c0-bfef-57d0f52bd2ca/oden-exploration-wire-2.png</image:loc>
      <image:title>Work - Building a platform to enable manufacturers to make more with less at Oden Technologies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/0ab19509-82cd-4eb6-b5c2-a9cba7e848ab/Operator-Flow-Downtime.png</image:loc>
      <image:title>Work - Building a platform to enable manufacturers to make more with less at Oden Technologies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/c3ef09bf-4ff6-45d2-962f-e656759a3db9/oden-UI-2%402x.png</image:loc>
      <image:title>Work - Building a platform to enable manufacturers to make more with less at Oden Technologies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bengifford.com/work/classmates-mobile</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/cdc17d7b-9243-4d09-ab02-4e2db496718d/cm-mobile.png</image:loc>
      <image:title>Work - Creating classmates’ first mobile experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bengifford.com/work/amazon-pay</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/1743700996334-ZS536YZWPX5LIGV6VQB3/pay-foodtruck.png</image:loc>
      <image:title>Work - Envisioning new payment concepts for Amazon Pay - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/764c843e-83f0-418c-ba27-c10b69115844/payments-discovery-v.png</image:loc>
      <image:title>Work - Envisioning new payment concepts for Amazon Pay - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/8be12d3f-1560-4cfe-88a2-e0142b479667/2-exploration-map.JPG</image:loc>
      <image:title>Work - Envisioning new payment concepts for Amazon Pay - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/5e563575-72f6-4fc3-a60e-4acc0cfaf084/3-design-Wild-VendingMachine.jpg</image:loc>
      <image:title>Work - Envisioning new payment concepts for Amazon Pay - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/9f79fff8-620e-497b-87d8-13c0d1f0460a/pay-foodtruck.png</image:loc>
      <image:title>Work - Envisioning new payment concepts for Amazon Pay - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/a3910a07-c41d-4578-9a27-641cfeac82bd/pay-midcontent-vending.png</image:loc>
      <image:title>Work - Envisioning new payment concepts for Amazon Pay - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/b565236c-da28-4465-be0f-65f7d70e96f5/pay-content-echo.jpeg</image:loc>
      <image:title>Work - Envisioning new payment concepts for Amazon Pay - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/2d7c7f38-8d19-4c08-9a50-c25f07d10027/pay-midcontent-retail.png</image:loc>
      <image:title>Work - Envisioning new payment concepts for Amazon Pay - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/6b947eeb-5835-4262-bdd5-c9a7744f8cb2/pay-content-kiosk.jpeg</image:loc>
      <image:title>Work - Envisioning new payment concepts for Amazon Pay - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bengifford.com/work/category/Case+Study</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.bengifford.com/work/tag/Telecom</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.bengifford.com/work/tag/subscription+business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.bengifford.com/work/tag/eCommerce</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.bengifford.com/work/tag/Consumer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.bengifford.com/work/tag/Vision</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.bengifford.com/work/tag/AI+%2F+ML</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.bengifford.com/work/tag/mobile</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.bengifford.com/work/tag/Process+Optimization</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.bengifford.com/work/tag/Contextual+Design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.bengifford.com/work/tag/Manufacturing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.bengifford.com/work/tag/social+media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.bengifford.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/c72fc529-916a-4335-b9f9-9d4e0a8cd017/Husky+Open+Mens+8%2B</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/abe73f8e-6dcb-44bc-bbb5-50bda8be4c4d/woodshopben</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/75dc77fd-f946-4452-97ac-530d3621ea84/biscotti+researcher</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.bengifford.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/3b5bcc25-d5c4-4a7f-8a8d-138e2fb0a91c/BenGifford-2025-Bright-Square-MED.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/1743704247924-LPNWFRBTWST1OZLTA6H3/tmo-Hero-1%402x.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.bengifford.com/resume</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/10d7fd3c-06f3-40e3-8efb-4c0738201e9c/BenGifford-Resume.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.bengifford.com/shopify</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-09</lastmod>
  </url>
  <url>
    <loc>https://www.bengifford.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/bfb32285-d032-46d5-886f-f8d3d20e79b9/EdwardHopper-938b3cdeefd9428f014ec8316b87ee32.jpeg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.bengifford.com/r-56004-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/e01fd68e-1a3b-424a-a88b-d4d4c053e34b/bg-sig.jpeg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.bengifford.com/services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-22</lastmod>
  </url>
  <url>
    <loc>https://www.bengifford.com/services/services</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-10</lastmod>
  </url>
  <url>
    <loc>https://www.bengifford.com/services/sessions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-10</lastmod>
  </url>
  <url>
    <loc>https://www.bengifford.com/services/p/landing-page-teardown</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/5e8323e5-e0a9-457b-80a7-4b1588b980e0/t-g-teardown-5.png</image:loc>
      <image:title>Services - Landing page teardown - t-g-teardown-5.png</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.bengifford.com/services/p/add-on-async-video-walkthrough</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/a25fa842-4503-411c-986a-4705185a082b/t-g-addon-videoWalkthrough.png</image:loc>
      <image:title>Services - Add-On: Async Video Walkthrough - t-g-addon-videoWalkthrough.png</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.bengifford.com/services/p/product-ux-strategy-session</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/afb49dd1-6f47-41aa-a206-78abef172ea2/t-StratSession.png</image:loc>
      <image:title>Services - Product &amp; UX Strategy Session (90 min) - t-StratSession.png</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.bengifford.com/services/p/ux-health-check</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/33ceff5b-43ab-45ef-bacb-1f8bb3243196/t-g-HealthCheck-2.png</image:loc>
      <image:title>Services - UX Health Check - t-g-HealthCheck-2.png</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/a9d66795-1407-424e-9f3c-40a1017d22fb/t-g-health.png</image:loc>
      <image:title>Services - UX Health Check - t-g-health.png</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.bengifford.com/services/p/ux-health-check-bkh9f</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/050afd7a-e30d-43bf-bc74-10896fdf142e/t-g-benchmark-3.png</image:loc>
      <image:title>Services - Competitor Benchmarking - t-g-benchmark-3.png</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679426a8ffb3a811dee9f18f/762d2e3a-6447-4514-88f2-baf0d4500896/t-g-benchmark-2.png</image:loc>
      <image:title>Services - Competitor Benchmarking - t-g-benchmark-2.png</image:title>
    </image:image>
  </url>
</urlset>

